Before he embarked on his career as a television commercials film director, Warren Klass was a multiple award-winning offline editor highly regarded as one of the best in the region. Ten years ago he made the big switch, turning his love for films to directing television commercials. His years as an editor saw him winning every major editing award in the region. Work he had edited was featured at least seven times in Shots and his years of experience were also behind the cuts and dissolves of numerous award-winning commercials in Asia.
As a director he has benefited from this invaluable experience and is often able to envisage the “cut” even before he embarks on shooting the TVC. Added to this his ability to tell a story simply, often spicing it up with subtle humour and with his versatility, Warren has established himself as a favourite of creatives.
Highly sought after for his ability to work with talents of all nationalities and races, Warren is naturally easy going. Stemming from his demeanour he is able to put talents at ease and this enables him to elicit strong emotional performances from his cast.Working with the same flair and dedication that has served him well all these years, Warren is now strongly entrenched as one of the notable directors in Singapore and his reputation in the regional market has been growing constantly. In each of the past five years his work for agencies has consistently won golds, silvers and bronzes at the Singapore CCAs, Phoenix and other award shows separating him clearly from the pack: Y&R’s Prisons campaign (2002), Lowe’s Ikea Baby (2003), his work for Y&R’s Brands (2004), Army L.I.V.E. for Mandate (2006), Aviva Ironman and Grey Worldwide’s Wyeth Gold in 2007.
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