Ros Yusof is a director who lets intuition frame the film he is shooting. His collaborative nature often brings out the unexpected touches, drawing talent from everybody on set. His vision is often charming and highly memorable, leaving audiences with an experience that makes them feel part of the narrative. His presence and vision is magnetic, allowing the piece to continually evolve till its finally on screen.
He believes that no aspect of production is too small for his attention and this attitude translates down to every member of the team. The dynamic teams he works with are closely knit, allowing his vision to be translated into a compelling story that is both enigmatic and visually stunning. His strength of communication with agency creatives and clients is well-known in the region. You cannot but feel the labour of love that goes into each film. His talent direction is not only natural, it engages and draws you in. Having shot all over the world with various crew from Brazil to India, he is naturally observant when it comes to cultural details, drawing the audience further into the film.
When he was 15, he scored the winning goal in the soccer finals. More notably of late, at the Apollo Awards 2015 spanning all of Asia-Pacific, he won best direction for his commercial for SG50 "You're the Boy". He also directed Starhub's "4G4Good" commercial whose campaign picked up Asia's only Gold Lion at Festival de Cannes 2015 in the promo and activation category. Recently, his work for Singtel has garnered a silver at the One Show, an award each for Guinness and Singapore Tourism Board at the regional SPIKES awards. And lastly, not forgetting, director of the year at the Creative Circle Awards. Ros would gladly admit that his awards are perhaps shadowed by the unforgettable experiences of the people who work with him.
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